have a look at
case studies

have a look at our
client list

User Experience

Usability - is the measure of the quality of a user's experience and will have a direct impact on their enthusiasm to return to and trust a website as a reliable information source.

MarketingNet

• ensures that usability is planned into every project
• uses online user surveys, workshops, content definititon and grouping exercises to specify audience requirements
• examines the results of user feedback to aid decision-making on site content and functionality and to develop intuitive information architecture
• offers usability audits to companies wishing to test their sites

Information Architecture
MarketingNet understand the importance of defining and implementing a content strategy that defines the target audience and identifies their content needs. A balance must be reached between what the company wishes to communicate and the information that a user wishes to receive.

We often conduct market research and workshops as well as providing e-business consultancy to create an information architecture. The information architecture determines the site map and navigation.

Branding and Creative Design
MarketingNet has extensive experience in creating visual design concepts for a wide variety of clients. We specialise in creative solutions that carry key brand messages and provide value to end-users, tailoring the design to meet communications objectives.

The MarketingNet design process always encompasses the following;

• The business requirements of the client
• Synergy with offline branding
• Detailed analysis of information architecture
• User testing sessions

MarketingNet works with key industry bodies and invests resource to ensure that key usability and accessibility issues are addressed in the design phase, before site implementation begins. A site prototype is created that demonstrates a fully working navigation and homepage. This prototype is then used in testing sessions with representative user groups.