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Any web solution must be sustainable; a content management system alone will not build a successful web
presence and this is an area that MarketingNet feels particular strongly about. We've all been guilty of
purchasing systems, working flat out to implement them and then wonder what went wrong!
MarketingNet works with clients to establish content strategies that drive sites forwards and identify the
roles and responsibilities of key content contributors throughout the organisation. MarketingNet's approach
ensures that the supporting organisational framework is in place to guarantee commitment to maintaining sites
and integrate dependent information sources.
To sustain a successful global web presence it is imperative to have mechanisms in place that control the
creation of new websites and associated content. MarketingNet works with clients to implement; naming conventions,
domain name strategies, site registration and content approvals processes.